Tree Classics came to us with a strong product reputation and a set of foundational brand elements already in place. What they needed was a digital experience that felt as dependable and established as the brand itself.
We designed and built the website from the ground up, using their existing brand elements as a starting point, then expanding and refining the system to work consistently across a modern ecommerce experience.
The site was designed to feel timeless, clear, and trustworthy, with careful attention to hierarchy, navigation, and content flow. We strengthened typography, layout, and visual rhythm to give the brand more presence without drifting from its core identity.
Development was completed in WordPress with long-term ownership in mind. The system allows the Tree Classics team to manage content, update pages, and grow the site without friction or reliance on outside support
Voice
Identity
Roadmap
Positioning
Management
Activation
