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See Where Your Brand Stands Today

You might sense parts of your brand are doing their job while others feel out of sync. See what’s broke by building aFree Brand Profile.
You might sense parts of your brand are doing their job while others feel out of sync. That tension shows up when the system underneath hasn’t fully settled.

This assessment helps you see what’s aligned, what’s creating friction, and where your foundation needs support. You get a clear, steady read on how your brand is operating today.

Take a few minutes to understand what your system needs next.
Build your free Brand Profile.
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Which best describes your brand today?

Next Question →
Step 1 of 7
Growth Path

Brand Voice — The Who

1. Our brand has a distinct, consistent tone everyone can describe.
1. Strongly Disagree
5. Strongly Agree
2. The words we use sound natural and human.
1. Strongly Disagree
5. Strongly Agree
3. Our team knows what to say—and what not to say.
1. Strongly Disagree
5. Strongly Agree
4. Written and verbal messages feel aligned across channels.
1. Strongly Disagree
5. Strongly Agree
5. People would recognize our voice even without our logo.
1. Strongly Disagree
5. Strongly Agree
← Previous QuestionNext Question →
Step 2 of 7
Growth Path

Brand Identity — The What

6. Our visuals—logo, colors, type—feel cohesive and professional.
1. Strongly Disagree
5. Strongly Agree
7. We maintain a living brand style guide or Canva Brand Kit.
1. Strongly Disagree
5. Strongly Agree
8. Everyone knows which templates and visuals to use.
1. Strongly Disagree
5. Strongly Agree
9. Our look is consistent everywhere we show up.
1. Strongly Disagree
5. Strongly Agree
10. Our visuals match the quality of our work.
1. Strongly Disagree
5. Strongly Agree
← Previous QuestionNext Question →
Step 3 of 7
Growth Path

Brand Positioning — The Why

11. We can clearly explain what makes us different.
1. Strongly Disagree
5. Strongly Agree
12. Our target audience is defined and documented.
1. Strongly Disagree
5. Strongly Agree
13. We understand why customers choose us.
1. Strongly Disagree
5. Strongly Agree
14. Everyone can repeat our elevator pitch.
1. Strongly Disagree
5. Strongly Agree
15. Our message connects emotionally and logically.
1. Strongly Disagree
5. Strongly Agree
← Previous QuestionNext Question →
Step 4 of 7
Growth Path

Brand Roadmap — The When

16. We have a 12-month brand plan.
1. Strongly Disagree
5. Strongly Agree
17. We review brand goals quarterly.
1. Strongly Disagree
5. Strongly Agree
18. Marketing activities align with strategy.
1. Strongly Disagree
5. Strongly Agree
19. We track milestones that show progress.
1. Strongly Disagree
5. Strongly Agree
20. Leadership agrees on brand priorities.
1. Strongly Disagree
5. Strongly Agree
← Previous QuestionNext Question →
Step 5 of 7
Growth Path

Brand Management — The How

21. We have tools or templates to stay consistent.
1. Strongly Disagree
5. Strongly Agree
22. Team members get guidance on representing the brand.
1. Strongly Disagree
5. Strongly Agree
23. We store assets in a central location.
1. Strongly Disagree
5. Strongly Agree
24. Our approval process keeps messages consistent.
1. Strongly Disagree
5. Strongly Agree
25. We measure brand impact on engagement or conversions.
1. Strongly Disagree
5. Strongly Agree
← Previous QuestionNext Question →
Step 6 of 7
Growth Path

Brand Activation — The Where

26. Our brand appears consistently across all channels.
1. Strongly Disagree
5. Strongly Agree
27. Our website and materials clearly express who we are.
1. Strongly Disagree
5. Strongly Agree
28. Marketing and sales share the same message.
1. Strongly Disagree
5. Strongly Agree
29. We regularly publish branded content.
1. Strongly Disagree
5. Strongly Agree
30. Our presence earns trust and drives opportunities.
1. Strongly Disagree
5. Strongly Agree
Seed Path

Brand Voice — The Who

1. Have you thought about how you want your brand to sound?
Yes
No
2. Have you written anything that feels “on-brand”?
Yes
No
Seed Path

Brand Identity — The What

3. Do you have a logo or color palette?
Yes
No
4. Do you know what visual style fits your audience?
Yes
No
Seed Path

Brand Positioning — The Why

5. Can you describe your audience in one sentence?
Yes
No
6. Do you know what problem you solve best?
Yes
No
Seed Path

Brand Roadmap — The When

7. Do you have goals for the next 12 months?
Yes
No
8. Have you outlined any marketing priorities?
Yes
No
Seed Path

Brand Management — The How

9. Do you store your materials in one shared place?
Yes
No
10. Would you like templates to start organizing?
Yes
No
Seed Path

Brand Activation — The Where

11. Do you have a website or social account yet?
Yes
No
12. Have you announced or launched your business publicly?
Yes
No
Your Brand Profile is ready.

You are in the @[GPOverallBrandStageLabel] stage of your brand maturity.

You might feel like your brand is still finding its footing. Some ideas feel promising and others feel unfinished. That mix is normal here. You are shaping the early pieces of a system that has not settled yet.
You may notice strong ideas living next to pieces that feel fuzzy or disconnected. This shows up as a brand that works in some places and feels younger than it is in others. Leaders in this stage often say the same thing. You are better than you look.
You might see your brand taking shape in ways people can recognize. Many parts are working. A few still feel uneven. You are gaining momentum, and the gaps are easier to see now that the core is more defined.
You may feel your brand is strong, recognizable, and supported by systems that work most of the time. You are refining, not rebuilding. At this level, small drift becomes more visible because your audience is larger and your touchpoints carry more weight.
You might feel your brand is clear, mature, and operating with dependable consistency. Your team knows how to use the system. Your presence feels steady across channels.

Your Brand Score.

@[GPOverallBrandScore]
Dig into the results

What does this mean?

The truth is that your brand is working without much structure underneath it. That is why things feel scattered or incomplete. Nothing is wrong. You are simply at the beginning of building your foundation. A simple structure helps the whole brand feel clearer. Once the system takes shape, your next steps become easier to see and easier to act on.
The truth is that your foundation is forming, but it is not yet unified. You have the right ingredients. They just need a shared structure that ties everything together. A bit of alignment here gives your brand more steadiness right away. With a clearer system, your message, visuals, and team start to move in the same direction.
The truth is that you are operating with a system that is forming but not yet consistent. Those small inconsistencies slow you down, even if the overall direction is strong. With a few focused adjustments, this stage becomes your launchpad. A stronger structure helps the brand grow in a steady, scalable way.
The truth is that your system is functioning well, but it needs fine-tuning to stay tight as you grow. Small inconsistencies matter more because the work now reaches bigger spaces. Light refinement helps your brand stay aligned without extra effort. This stage gives you the clarity and steadiness needed for the next stretch of growth.
The truth is that your foundation is strong enough to support significant growth. Now it is about keeping the system sharp so the brand stays aligned as you reach new audiences and larger opportunities. A bit of maintenance here protects the clarity you have built. With the right structure tuned for scale, your brand can grow without losing its footing.

Brand Voice — The Who

You're in the @[GPVoiceLabel] stage in this category. Your voice is just beginning to form. You may have ideas about how you want to sound, but nothing feels settled or steady yet. That is expected at this stage. Once the system underneath your message becomes clearer, your voice starts to feel more natural and easier to use.
You're in the @[GPVoiceLabel] stage in this category. Pieces of your voice feel right, and other parts feel unclear. This creates mixed signals for your audience. It happens when the tone is developing without a shared structure. A bit of clarity helps the whole voice feel more unified.
You're in the @[GPVoiceLabel] stage in this category. Your voice is taking shape. People can hear who you are, even if some messages drift. A few uneven spots keep the tone from feeling consistent. Strengthening the system behind your voice brings more confidence to every message you share.
You're in the @[GPVoiceLabel] stage in this category. Your voice is strong and recognizable. Most messages sound aligned, with only a few shifts that appear during faster growth. Refining the edges keeps the tone steady as more people interact with your brand.
You're in the @[GPVoiceLabel] stage in this category. Your voice is clear, distinct, and dependable. Your team uses it with confidence across all touchpoints. Small refinements help keep the tone sharp as your audience grows.
@[GPVoice]

Brand Identity — The What

You're in the @[GPIdentityLabel] stage in this category. Your visual identity is still forming. You may have a few early elements, but nothing that feels like a full system. That is normal at this stage. Once the core look settles, your brand starts to feel more grounded.
You're in the @[GPIdentityLabel] stage in this category. Some visuals work well, but the overall look feels loose. Styles or templates appear inconsistently. This makes the brand feel younger than it is. A simple visual system brings everything into focus.
You're in the @[GPIdentityLabel] stage in this category. Your identity is recognizable, even if some pieces do not align perfectly. A few mismatches create friction, but the potential is clear. Tightening the visual structure strengthens trust right away.
You're in the @[GPIdentityLabel] stage in this category. Your visual identity is strong and consistent across most assets. Only minor drift shows up in day-to-day use. A bit of refinement keeps everything feeling sharp and unified.
You're in the @[GPIdentityLabel] stage in this category. Your identity is mature and consistently applied. Your team uses the system with ease. Small improvements help your visuals grow with you without losing clarity.
@[GPIdentity]

Brand Positioning — The Why

You're in the @[GPPositioningLabel] stage in this category. Your positioning is still taking shape. You have early ideas about your audience and your value, but the core story has not settled. With a little clarity, the message becomes easier to use and easier for others to understand.
You're in the @[GPPositioningLabel] stage in this category. You understand your value, but the message does not land consistently. Some lines feel sharp while others feel vague. Sharpening the core message helps people understand you faster.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is clearer now. People can describe who you help and why it matters, even if some details still need definition. Refining the message makes your story easier to repeat.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is strong and grounded. Most messages align across channels. Small refinements help your story carry further as you reach larger audiences.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is clear, steady, and understood across your organization. You have a message that supports long-term growth and deeper connection.
@[GPPositioning]

Brand Roadmap — The When

You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is still forming. You may have early goals but no defined path. That is expected at this stage. A simple plan creates direction that supports early growth.
You're in the @[GPRoadmapLabel] stage in this category. You have goals, but they are not always aligned. Some priorities are clear while others shift quickly. A bit of structure creates more confidence in your next steps.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is active and guiding decisions. You have milestones, even if the process is not fully streamlined. Strengthening the rhythm of planning helps momentum feel more predictable.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is clear, shared, and part of how your team operates. Only small refinements are needed to keep everything moving. This stage supports steady, intentional growth.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is mature and well integrated across your team. Everyone understands the direction. Planning now supports long-term progress and scalable growth.
@[GPRoadmap]

Brand Management — The How

You're in the @[GPManagementLabel] stage in this category. Your systems are just beginning. Assets live in different places and processes feel loose. This is normal here. A little structure makes the brand easier to manage.
You're in the @[GPManagementLabel] stage in this category. You have tools or templates, but people use them inconsistently. This creates friction you can feel. Simple systems help everyone stay aligned.
You're in the @[GPManagementLabel] stage in this category. Your management practices are developing. Assets are easier to find, and people have some guidance. A few gaps still cause rework. Clearer guardrails strengthen consistency across the board.
You're in the @[GPManagementLabel] stage in this category. Your systems are working well. Most assets follow the structure, with only occasional drift. Refining the tools improves clarity and efficiency.
You're in the @[GPManagementLabel] stage in this category. Your management system is steady and dependable. The brand shows up consistently because your team knows how to use the structure. You are set up for stable, long-term growth.
@[GPManagement]

Brand Activation — The Where

You're in the @[GPActivationLabel] stage in this category. Your presence is just beginning. You may show up in a few places, but the message and visuals are still forming. Small, intentional steps help build trust early.
You're in the @[GPActivationLabel] stage in this category. You are visible in some channels but not consistently. Messages shift and visuals vary. Aligning the basics helps people understand you faster.
You're in the @[GPActivationLabel]stage in this category. Your brand shows up clearly in most places. People recognize who you are, even if a few touchpoints feel uneven. More consistency builds stronger recognition.
You're in the @[GPActivationLabel] stage in this category. Most channels reflect the brand with clarity. Small updates help your presence feel sharper as you grow.
You're in the @[GPActivationLabel] stage in this category. Your presence is unified and trusted. Every channel reflects the same story and visuals. This steadiness prepares you for wider reach and deeper connection.
@[GPActivation]
Your Brand Profile is ready.

You are in the @[SPOverallBrandStageLabel]stage of your brand maturity.

You are at the beginning of shaping your brand. You may have ideas, instincts, or a general direction, but nothing feels settled yet. This stage is about exploration, not polish.
Your brand is moving out of pure exploration. Some pieces feel aligned. Others still feel loose. You are starting to see what fits.
Your brand is close to feeling real. You have a clearer message, recognizable visuals, and a sense of direction. A few pieces still feel uneven.

Your Brand Score.

@[SPOverallBrandScore]
Dig into the results

What does this mean?

Your brand does not have a system yet. That is not a problem. It simply means every decision feels heavier because there is no foundation to carry it. You do not need clarity everywhere. You need a starting point.
You have early structure, but it is not consistent yet. Your strongest ideas exist, but they are not leading the system. This stage is about choosing what stays and letting go of what does not.
Your brand is no longer forming. It is integrating. The friction you feel comes from parts that are almost aligned, but not yet working together. Light structure now helps your brand become something you can operate with confidence.

Brand Voice — The Who

You're in the @[GPVoiceLabel] stage in this category. Your voice is just beginning to form. You may have ideas about how you want to sound, but nothing feels settled or steady yet. That is expected at this stage. Once the system underneath your message becomes clearer, your voice starts to feel more natural and easier to use.
You're in the @[GPVoiceLabel] stage in this category. Pieces of your voice feel right, and other parts feel unclear. This creates mixed signals for your audience. It happens when the tone is developing without a shared structure. A bit of clarity helps the whole voice feel more unified.
You're in the @[GPVoiceLabel] stage in this category. Your voice is taking shape. People can hear who you are, even if some messages drift. A few uneven spots keep the tone from feeling consistent. Strengthening the system behind your voice brings more confidence to every message you share.
You're in the @[GPVoiceLabel] stage in this category. Your voice is strong and recognizable. Most messages sound aligned, with only a few shifts that appear during faster growth. Refining the edges keeps the tone steady as more people interact with your brand.
You're in the @[GPVoiceLabel] stage in this category. Your voice is clear, distinct, and dependable. Your team uses it with confidence across all touchpoints. Small refinements help keep the tone sharp as your audience grows.
@[GPVoice]

Brand Identity — The What

You're in the @[GPIdentityLabel] stage in this category. Your visual identity is still forming. You may have a few early elements, but nothing that feels like a full system. That is normal at this stage. Once the core look settles, your brand starts to feel more grounded.
You're in the @[GPIdentityLabel] stage in this category. Some visuals work well, but the overall look feels loose. Styles or templates appear inconsistently. This makes the brand feel younger than it is. A simple visual system brings everything into focus.
You're in the @[GPIdentityLabel] stage in this category. Your identity is recognizable, even if some pieces do not align perfectly. A few mismatches create friction, but the potential is clear. Tightening the visual structure strengthens trust right away.
You're in the @[GPIdentityLabel] stage in this category. Your visual identity is strong and consistent across most assets. Only minor drift shows up in day-to-day use. A bit of refinement keeps everything feeling sharp and unified.
You're in the @[GPIdentityLabel] stage in this category. Your identity is mature and consistently applied. Your team uses the system with ease. Small improvements help your visuals grow with you without losing clarity.
@[GPIdentity]

Brand Positioning — The Why

You're in the @[GPPositioningLabel] stage in this category. Your positioning is still taking shape. You have early ideas about your audience and your value, but the core story has not settled. With a little clarity, the message becomes easier to use and easier for others to understand.
You're in the @[GPPositioningLabel] stage in this category. You understand your value, but the message does not land consistently. Some lines feel sharp while others feel vague. Sharpening the core message helps people understand you faster.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is clearer now. People can describe who you help and why it matters, even if some details still need definition. Refining the message makes your story easier to repeat.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is strong and grounded. Most messages align across channels. Small refinements help your story carry further as you reach larger audiences.
You're in the @[GPPositioningLabel] stage in this category. Your positioning is clear, steady, and understood across your organization. You have a message that supports long-term growth and deeper connection.
@[GPPositioning]

Brand Roadmap — The When

You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is still forming. You may have early goals but no defined path. That is expected at this stage. A simple plan creates direction that supports early growth.
You're in the @[GPRoadmapLabel] stage in this category. You have goals, but they are not always aligned. Some priorities are clear while others shift quickly. A bit of structure creates more confidence in your next steps.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is active and guiding decisions. You have milestones, even if the process is not fully streamlined. Strengthening the rhythm of planning helps momentum feel more predictable.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is clear, shared, and part of how your team operates. Only small refinements are needed to keep everything moving. This stage supports steady, intentional growth.
You're in the @[GPRoadmapLabel] stage in this category. Your roadmap is mature and well integrated across your team. Everyone understands the direction. Planning now supports long-term progress and scalable growth.
@[GPRoadmap]

Brand Management — The How

You're in the @[GPManagementLabel] stage in this category. Your systems are just beginning. Assets live in different places and processes feel loose. This is normal here. A little structure makes the brand easier to manage.
You're in the @[GPManagementLabel] stage in this category. You have tools or templates, but people use them inconsistently. This creates friction you can feel. Simple systems help everyone stay aligned.
You're in the @[GPManagementLabel] stage in this category. Your management practices are developing. Assets are easier to find, and people have some guidance. A few gaps still cause rework. Clearer guardrails strengthen consistency across the board.
You're in the @[GPManagementLabel] stage in this category. Your systems are working well. Most assets follow the structure, with only occasional drift. Refining the tools improves clarity and efficiency.
You're in the @[GPManagementLabel] stage in this category. Your management system is steady and dependable. The brand shows up consistently because your team knows how to use the structure. You are set up for stable, long-term growth.
@[GPManagement]

Brand Activation — The Where

You're in the @[GPActivationLabel] stage in this category. Your presence is just beginning. You may show up in a few places, but the message and visuals are still forming. Small, intentional steps help build trust early.
You're in the @[GPActivationLabel] stage in this category. You are visible in some channels but not consistently. Messages shift and visuals vary. Aligning the basics helps people understand you faster.
You're in the @[GPActivationLabel]stage in this category. Your brand shows up clearly in most places. People recognize who you are, even if a few touchpoints feel uneven. More consistency builds stronger recognition.
You're in the @[GPActivationLabel] stage in this category. Most channels reflect the brand with clarity. Small updates help your presence feel sharper as you grow.
You're in the @[GPActivationLabel] stage in this category. Your presence is unified and trusted. Every channel reflects the same story and visuals. This steadiness prepares you for wider reach and deeper connection.
@[GPActivation]

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