Denison University needed an alumni website that could support a wide range of content, audiences, and future initiatives without becoming difficult to manage. The challenge wasn’t visual expression alone. It was creating a structure that could evolve as alumni needs, programs, and communications expanded.
We designed and developed the website in WordPress with a component-based system at its core. Pages are built from reusable, consistent components that allow the internal team to create, update, and adapt content without breaking alignment or relying on constant technical support.
The design balances clarity and warmth, supporting storytelling, engagement, and information sharing while maintaining consistency across the site. The underlying system reduces rework, keeps layouts cohesive, and makes the platform easier to operate over time.
The result is a stable, flexible alumni website that serves today’s needs while providing a foundation Denison can continue to build on with confidence.
Voice
Identity
Roadmap
Positioning
Management
Activation
